I am Chen, a Creative and Art director with over 12 years of experience in the advertising industry. I have served many international brands, Chinese clothing brands, FMCG brands. I specialize in creative and art direction,my work has been featured in some of renowned publications.About my work from developing the initial creative plan to overseeing the execution of promotional assets, I will provide guidance and direction for all projects. My creative vision is focused on creating compelling advertising that resonates with brand's mission and customers. Through my creativity and direction, I hope to help brand reach their goals by bringing their vision to life in an engaging way. With my experience in leading teams in developing innovative strategies that generate results, I am confident that together we can make great things happen! 

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As a Creative Director, I am passionate about providing direction to teams that foster creativity and help bring ideas to life. My focus is on developing concepts that capture the essence of an idea and make it tangible for others to understand.    Show Source Texts  a Creative Director, I strive to bring the best out of my creative team members and collaborate with art directors to bring ideas to life. My goal is to ensure our clients' business objectives are met through creative projects that capture their vision and help them identify new business opportunities. I understand the complexities of working with different teams, clients and stakeholders in order to create something meaningful from an idea. With over 12years of experience as a Creative Director, I have refined my process for managing projects from conception all the way through execution. My attention to detail helps me tackle complex creative challenges while keeping the bigger picture in mind for each project I lead. I am confident that my extensive background in directing creative teams will make sure your creative team is given clear direction on how best to achieve your goals. With my ability to think strategically about how creativity can be used effectively within any given project, I am confident that I can provide you with innovative solutions that will help you address any business challenges you may face now or in the future.